RALPH LAUREN'S PRC RELATIONSHIP: WHAT YOU HAVE TO UNDERSTAND

For decades, the iconic American brand has had a significant and sometimes controversial relationship to China. Initially capitalizing on its aspirational image of American luxury, Ralph Lauren increased its presence in the market through licensing agreements and partnerships, permitting local ma

For many years, the company has maintained a substantial role in the Chinese market. Beginning, the plan involved licensing regional companies to create goods bearing the iconic label. However, current developments have revealed a complicated dynamic, featuring issues surrounding brand protection